Made in Italy


For us, Made in Italymeans much more than just the area where a product is conceived, made, packaged and dispatched.

For us, Made in Italyis synonymous with our pride to give our product the identity of our land.

But what does it mean to have an Italian identity? 
It means Love, Passion, Genius.
It means Determination, Design, Innovation.

There is a story behind each new product, however simpleit may seem. It is a story rich in dreams that become emotions; emotions that turn into designs; designs that materialise into attempts; attempts that shape into prototypes, until we obtain THE ONE prototype that becomes THE PRODUCT.

THE PRODUCT becomes an emblem of passion and EXPERTISE, attention to detail and quality. 
In one word, ITALIANNESS.

And throughout these steps, which we summarised in just a few words, there are Companies.
ITALIAN companies; companies made of People who have chosen to believe in our revolutionary idea to create and recreate jewellery as desired, at any time.

We have chosen to BE Made in Italybecause we want to add VALUE to our Cuddly products, and not just a price tag.

Cuddly brings together our story and that of our Partners, which design, manufacture and invest in Italy like we do. 


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